It’s an unlikely topic to get into the top five trending topics on Twitter.
But the New Yorker’s “Lottery Winners” feature on its Instagram account has drawn a massive audience, attracting more than 3.6 million views since its October 10 launch.
It has since been followed by an equally huge amount of replies from users asking for information about the winning lottery winner.
The Times’ story has been shared more than 10,000 times and attracted over 2.2 million retweets and likes.
The story is the subject of a lengthy interview with the Times’ executive editor, Margaret Sullivan, which will appear in a forthcoming issue.
Sullivan said she has been looking at the post’s results over the past couple of days.
“I’ve been watching the numbers,” she told The New Yorker.
“I think it’s a very significant story.
We’ve never seen something like this happen before.”
The winning lottery ticket in question was worth about $5,000.
Many of the replies are from users who were unaware of the odds that the prize was a prize for a lucky winner.
For example, one user wrote: “We don’t know how many people who would win it would buy tickets.”
Another said: “The odds are like 1 in 2,000,000.”
Another user asked: “If I win, how many of you win?”
Sullivan said: “[It’s] like a lottery jackpot, it’s like a big jackpot.
So many people have said to me that they’d like to know more.”
She said she was “very happy” that the Times was sharing the results.
Read the full article at The New York Post.